No hacerlo a tiempo podría agriarle la vida.
Date
Credits
- Emmanuel Cruz Lampón 3 Creative Director
- Emmanuel Cruz Lampón 3 Art Director
- Emmanuel Cruz Lampón 3 Copywriter
Format
- Poster 2760
Media
- cut paper 24
Techniques
Dimensions
Locations Made
Public awareness poster created for the American Cancer Society of Puerto Rico to promote mammography and the early detection of breast cancer, circa 1998–1999.
The composition uses two citrus fruits against a black background as a visual metaphor. One appears whole, while the other is cut open, revealing its interior and a reddish alteration at its center.
The image is directly connected to the Spanish-language message: “Toda mujer debe hacerse una mamografía para detectar el cáncer del seno. No hacerlo a tiempo podría agriarle la vida.”
The relationship between the citrus imagery and the expression “agriarle la vida”—literally, “to make life sour”—integrates the visual concept and written message into a single idea communicating the importance of mammography and early breast cancer detection.
Printing / Production: To be confirmed
Keywords: Puerto Rico, graphic design, creative direction, art direction, public service advertising, health communication, breast cancer, mammography, early detection, American Cancer Society, poster design, 1990s.
